Reuters Events Pharma Europe

Start Date : October 11, 2021
End Date : October 22, 2021
Time : 9:00 am to5:00 pm

Phone : +442075138931
Email :

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We've entered a new era. One where being risk averse is the riskiest strategy, long-established operating models have been torn up and reimagined, and where investment in digital innovation – both cultural and financial – has ignited.

Your challenge now? Scale, widen and hone this transformational potential. Digital must be embedded into every facet of your organisation; enterprise data infrastructure, AI and advanced analytics must dictate each stakeholder interaction; and "patient centricity" must become obsolete – so ingrained into your organisation’s every action that it is subconscious.

Join thousands of your peers at the world’s gathering for pharma pioneers and health innovators - Reuters Events Pharma Europe (formerly eyeforpharma Barcelona).

This year's industry defining themes:

• Reimagine digital engagement possibilities: Deliver personalised HCP and patient experiences by assembling hybrid field teams and executing on omnichannel through rep and MSL orchestrators. Implement an integrated Go-To-Market strategy fit for both virtual and face-to-face environments
• Collaboration as your competitive advantage: Optimise new pre-competitive opportunities with industry partners, foster long-term patient group and healthcare partnerships to catalyse patient value, and finally destroy internal silos to empower agile and innovative strategies
• Data-centricity: Rebuild commercial and medical data-foundations with a unified infrastructure, deploy and scale fit-for-your-purpose predictive analytics, and generate actionable insights on real-world customer behaviours and profiles to better inform decision-making
• Lead the health innovation revolution: Expand access to novel treatments, such as C&GT, with new external collaborative networks that enable early, flexible and sustained stakeholder dialogue; design patient focused value-added services to satisfy new regulatory needs; and mature RWE and patient insight capabilities to enable outcomes-driven access at scale



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Reuters Events

Tel: +442075138931

Event Categories: Health & Nutrition.

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